This year, IDEWE celebrated its fiftieth birthday, which had to be celebrated appropriately. For Sylvester, this was the perfect opportunity to go all-in: this golden jubilee had to be one for the history books of the company.
To thank the staff and customers of IDEWE, two events were organized.
Firstly, the Brabanthal in Leuven was transformed into a green oasis – totally consistent with the core values of IDEWE and Pinterest-worthy, judging by the amount of photographs that were taken of the fairytale-like decor. After the reception, the 1200 employees present took their seat for a three-course dinner. Dinner was concluded with a wonderful light show and a Cirque du Soleil-esque dance spectacle with international artists. Subsequently, the guests danced the night away to the beats of Cookies & Cream.
A few days later, the Brabanthal filled up again: this time the customers of IDEWE were the center of attention. 600 guests were invited for a plenary session in the shape of an interactive tv show where past, present and future of IDEWE were addressed. The whole thing was expertly hosted by Evy Gruyaert. After the show, guests were invited to a walking dinner. Four experience corners were set up in the room to discover the core activities of IDEWE in an accessible way. Moreover, customers could enjoy a dance spectacle once again. The night was brought to a close with a dj-set by Buscemi.
Sylvester always looks after the smallest details. But as it should be at an IDEWE event, extra attention was given to safety and healthy nutrition in a frivolous way. The many positive reactions ensured the Sylvester team could look back on both events with pride – the result of months of meticulous preparation.
|Type||Personnel event / Client or VIP events|
|Persons||1200 & 600|