Europe in your neighbourhood: VR roadshow.
Do you know which projects in your neighbourhood are sponsored by Europe?
We don’t. And apparently we are not the only ones … We Belgians clearly score lower on this question than other Europeans.
Our client therefore asked us to set up a VR Roadshow to change this.
Because 2022 is also the “European Year of Youth”, the target group was quickly found: adolescents and young people.
The ultimate goal of this brand activation: to ensure that young people know more about Europe than only the Eurovision Song Contest.
Do you want to know more about how we approached this and the results of this brand activation?
Below you can discover it in the interview with Eventplanner.
- EFRO, ESF, ELFPO, EFMZV
- Public events
- Brand Activation