Recticel comedy nights.

serious networking, with a serious laugh.

For Recticel Insulation Belgium, we developed a three-part event series across different regions, each tailored to a specific audience of contractors and architects. By intentionally choosing smaller-scale settings, we created space for real conversations and meaningful connections, instead of superficial encounters in crowded rooms.

haha, but also aha moments.

With stand-up comedy as the common thread, we created an accessible, shared experience that both attracted and connected people. Combined with the launch of the new branding and seamless end-to-end organization, this resulted in events guests genuinely wanted to attend—and kept talking about long after.