CM exercise campaign.

With the slogans ‘Shopping is powerlifting, basket by basket‘ and ‘Taking the stairs is climbing the Everest, step by step’, the Christian Mutuality (CM) launched their new exercise campaign last June 2019. CM asked Sylvester to develop a fun concept to bring the campaign to the attention of the regional press.

Together, we developed the ‘Move-O-Mat’, a particularly lively ticket machine. Which, in exchange for a little physical effort, gave a free train ticket. The ‘Move-O-Mat’ toured around four major Flemish stations over two days.

The original action received incredibly good coverage in the local press. Radio 2, Het Laatste Nieuws, Metro, Belga, VRT NWS, Het Nieuwsblad and television station AVS reported on the action. A great return on investment, which we look back on with pleasure.