Tour de Cera.

A benefits route where some of Cera’s other projects are on the route, that’s how you can best describe the Tour de Cera. The briefing we received from Cera was clear: to create a warm, atmospheric video that would introduce associates to the Tour de Cera. Their goal? To get associates excited about starting on the cycling route and visiting local social projects. 

Have we succeeded in your opinion?

Quote: “We are a cycling route from the Kempen region of Belgium, Tour de Cera.”