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Digital car show “virtual B2B-week.

Following the organisation of their virtual B2B event in November 2020, D’Ieteren again worked with Sylvester to organise an online event to replace the annual B2B event at the Motor Show.

Unlike the November event, where all videos were pre-recorded, this event was broadcast live and from a green key studio in the Dolce Hotel conference centre in La Hulpe. Over five days, a programme was offered that included a keynote by Steven Van Belleghem, presentations by their brands (Volkswagen, Audi, Seat, Skoda, Volkswagen Commercial Vehicles, Cupra) on the latest innovations, debates on TCO and electric driving, presentation by dealers and partners such as LABBOX…

The week kicked off with a breakfast session that included Denis Gorteman, CEO D’Ieteren Auto and Emanuele Bolacchi, Managing Director Group Fleet Solutions. As would happen in normal circumstances at the physical Motor Show, the first 200 registrants were sent a luxury breakfast box to enjoy during the morning session.

In addition to the live programme, customers could visit the virtual showroom throughout the week (where all Group Fleet Solutions brands and partners had their own stand where all information was gathered) and interact face-to-face with fleet managers and partners in the networking lounge. For the virtual showroom, the video crew again made new videos in advance with all brands, filmed at D’Ieteren’s Digital Garage in Brussels.

As at the physical Motor Show, a VIP lounge was also created on the platform, where VIPs could watch a video of TV chef Jeroen De Pauw preparing a delicious three-course meal together with fleet managers. The VIPs received a dinner box at home with the dishes prepared in the video. During the closing session, the highlights of the whole week were summed up and some prizes were given away, such as 10 signed copies of ‘The offer you can’t refuse’ by Steven Van Belleghem.Another successful event that shows that it is possible to organise online events that are a worthy alternative to well-known physical events.


D'Ieteren Group Fleet Solutions
Meeple Event, Online event