Arvesta exhibition stand Agriflanders.

Agriflanders 2025: Where Arvesta Stole the Show Again

From January 16 to 19, 2025, Flanders Expo in Ghent was once again entirely dedicated to agriculture and horticulture. Agriflanders welcomed no fewer than 60,000 visitors, who spent four days exploring 350 exhibitors across 8 halls. And who had the biggest stand? That’s right: Arvesta.

For the second year in a row, we were tasked with designing Arvesta’s stand. But this year came with an extra challenge: less space, yet just as much — if not more — impact. Challenge accepted.

Five brands, one fertile ground.

The mission? Create a stand that clearly showcased the diversity of Aveve, Cofabel, Sanac, Spoormans, and Proxani, without it feeling cluttered. Each brand had to be recognizable, while the overall stand projected a strong, innovative character. Oh, and it also had to appeal to the youngest visitors. No pressure.

One week to build, four days to harvest.

After a week of intensive construction (because yes, you don’t build a stand like this in a single day), it was time to reap the rewards.

The stand combined innovation with recognizability and drew visitors like a magnet — from cattle farming to mechanization

The harvest: 100 satisfied faces.

Both Arvesta and the more than 100 representatives of the various brands were thrilled with the final result. The stand offered a unique experience where recognizability, innovation, and engagement came together. In short: Arvesta’s presence at Agriflanders 2025 was a fruitful success.

Do you also want a stand that’s fertile ground for connections? Get in touch via our contact form.

Curious for more?